Hybernasi.com –Bisnis. Logo does not merely mean a group of pictures, words, and so forth. It speaks a lot for the business you run. It is beyond “the matter” in itself.
A startup business needs to be marketed and advertised to create brand awareness. One of the most important tools to market a new company is an effective logo. Here are five crucial elements that make a successful logo.
Ever noticed how some of the biggest brands have the simplest logos?
Global food chain McDonald’s, for example,only have a curvy “M” for a logo. Other corporations with really simple yet eye-catching design include, Shell, Nike, Target, Puma and of course, Apple. When thinking of how your logo will look like, keep in mind that a cluttered design isn’t going to attract people.
The last thing you need from your company logo is to be mistaken for another company.
Besides, having a unique emblem that represents what you do speaks volumes about the quality of the products or services you can offer to your audience. This is because a copied logo can give people the impression that your goods will also knockoffs.
Another important factor that your company logo should have is memorability.
If it’s not memorable, it doesn’t retain in people’s minds. If it doesn’t stay in your audience’s brains, then your logo is not effective. You want an insignia that people will immediately associate with your brand or company name. This means that you need to pick a design that’s memorable as well as recognizable.
Your logo has to say a lot about your business. It has to clearly determine who your target market is. Your logo should emphasize power, flexibility, fun, power, connectivity, health or whatever your company is all about.
Remember, your logo is the face of your business to the public.
This is why it should be easily transferable or printed to any medium, be it your company fleet, product packaging, website or social media. More importantly, your insignia should be easily recognizable at a glance – people should be able to easily tell it’s your company.
Use these elements in your business logo to make it as effective as possible.